In January of 2016, fans across more than 100 countries cast their votes to save their favorite MONOPOLY tokens as well as add new pieces to this classic Hasbro game.

“The Monopoly Token Madness Vote lets our passionate fans choose all eight tokens in the Monopoly game and no token—not even the Scottie dog—is safe!” - Jonathan Berkowitz, senior vice president of marketing for Hasbro.

Playing with the idea that no token is safe — Stoopid Buddy Stoodios was commissioned to produce a series of animated videos to highlight how certain fan favorite tokens could receive an untimely retirement if they didn’t receive fan support.

The campaign was a huge success and more than 4.3 million votes were tallied — empowering fans to make their mark on this iconic game.

Role: Production Artist

Client: Hasbro

Production: Stoopid Buddy Studios